Project 03

Clearwire

Clearwire (later acquired by Sprint Corporation) was a pioneer in wireless broadband services, best known for deploying nationwide 4G WiMAX networks. In addition to enterprise and residential broadband, Clearwire introduced Rover, a dedicated 4G prepaid service offering on-the-go Wi-Fi connectivity across portable devices.

Role & Strategy

Multi-Channel Collateral: Visualized and produced print ads, digital campaigns, retail packaging, and comprehensive user manuals.

UX & Web Design: Spearheaded digital design for promotional landing pages, micro-sites, and account portals, focusing on intuitive navigation and mobile-friendly layouts.

Brand Development for Rover: Contributed to identity design and user experience strategy for the launch of the Rover device, ensuring brand consistency across web interfaces and physical packaging.

Impact & Results

Simplified Hardware Onboarding: Designed clear, accessible user documentation and landing pages that reduced setup friction and customer support touchpoints.

Integrated Hardware Launch: Successfully brought Rover from visual concept to consumer markets across retail packaging, digital media, and web platforms.

Brand Consistency: Coordinated marketing, UI, and packaging visuals to establish a strong, cohesive brand identity.