Project 04

Cirrus

Cirrus manufactures high-definition LED signage and hardware solutions paired with proprietary SaaS management platforms. By combining display technology with cloud-based software, Cirrus enables businesses and organizations to use digital signage to lift engagement and revenue.

Role & Scope

Creator & Content Engagement: Collaborated directly with digital creators, video producers, and marketing partners to produce engaging media distributed across various networks and social channels.

Video Production & Campaign Strategy: Pitched, scripted, storyboarded, and produced product demonstration videos and multi-channel campaigns to showcase hardware and software capabilities.

Rebrand & Digital Platform: Spearheaded a total rebrand across all channels, including a complete website redesign that lowered operational costs, improved site performance, and optimized information architecture.

SaaS Product & UX Development: Led three international software development teams for ScreenHub (Cirrus’s SaaS content management system). Worked directly with account managers, QA, and customers to translate feedback into impactful features.

Impact & Results

Higher Engagement & Conversions: Increased website visits, page views, and form submissions, significantly increasing sales leads.

Cost Efficiency: Streamlined design and development workflows during the rebrand, reducing long-term production costs.

Scale & Production Output: Directed over 100 creative projects across video production, web/print design, UI/UX, motion graphics, and marketing communications.