Project 02

Microsoft

Microsoft Yammer is social networking platform integrated within the Microsoft 365 suite, designed for secure, private communication and community building within businesses and organizations.

Role & Strategy

Creative Production: Produced scalable digital and print marketing collateral, including ad campaigns, product education flows, email marketing, dedicated landing pages, microsites, and event signage.

UX & Information Architecture: Partnered with product managers, UX designers, and engineering teams to rebuild site structure, making the platform easier to navigate and accessible to all users across desktop and mobile.

Project Planning & Delivery: Aligned creative priorities with business leadership to plan upcoming launches, keep projects on track, and delivery key features on time.

Impact & Results

Conversion Optimization: Designed and executed systematic A/B testing programs across high-traffic web pages, optimizing underperforming assets, resulting in increased user sign-ups and site engagement.

Improved User Experience: Streamlined platform navigation and public-facing site structure, significantly boosting platform usability, accessibility, and overall user retention.

Multi-Channel Brand Execution: Standardized marketing communications across digital, email, and live event channels during Yammer’s integration into the broader Microsoft ecosystem.

Computer monitor displaying a webpage about collaborating with team members using Yammer, with a diagram of connected profile pictures of diverse individuals.
Screenshots of Microsoft Office promotional emails highlighting productivity apps and features, including links to download apps for Word, Excel, and other tools, with footer containing Microsoft contact info, social media icons, and legal disclaimer
Digital illustrations of travel-related icons: a planner with a calendar and photos, an airplane with a travel patch, and a map with a location marker.

Next: Project 03

Prev: Project 01