Project 01

Viva La Art!

Viva La Art! was a volunteer-driven non-profit initiative created to bridge the gap between art and philanthropy. By hosting community-centered art exhibitions, live painting events, and silent auctions, the project created accessible spaces for emerging artists while raising crucial funding for community-focused non-profits.

Role & Strategy

Curatorial Direction: Sourced and coordinated local artists, managing artwork submissions, auction logistics, and gallery presentations.

Non-Profit Partnerships: Established relationships with partner charities to align event messaging with specific fundraising goals.

Brand & Event Marketing: Developed campaign copy, promotional collateral, and outreach strategies to drive attendance and artist participation.

Impact & Outcomes

Supported Partner Charities: Raised funds and awareness for major community organizations, including Homeboy Industries, Cystic Fibrosis Foundation, StandUp for Kids, CoachArt, Children's Law Center, and Chrysalis.

Community Engagement: Brought together thousands of attendees, local creators, and donors across multiple live painting exhibitions and silent auctions.

Artist Empowerment: Provided a public platform for hundreds of independent artists to showcase their work outside traditional gallery spaces.

Crowd gathered outside the Robert Berman Gallery during an event with people socializing and walking around.
An artist's studio setup outdoors featuring a large painting of a woman with flowing hair and a dramatic expression. The artwork includes multiple eyes and faces entwined in a colorful, intricate design. Surrounding the canvas are buckets of paint, b
A man wearing a plaid shirt, jeans, sneakers, sunglasses, and a cap is spray painting a skull graffiti on a vertical canvas outdoors. The graffiti features black outlines on a blue and white background. The man is holding a spray can and wearing earp
Outdoor gathering with food trucks, tables, and chairs, and a crowd of people, including children and families, at a daytime event.
Colorful event poster for Viva la Art & Emergency USA presenting Art, Drinks, Music on Friday, December 5th, from 8 pm to 1:30 am at Oawke, 122 Japanese Village Plaza Mall, Los Angeles, CA. Featuring silent art auction with various artists, live perf
Person in a gray beanie and gray hoodie leaning over a table with menus or event programs, in a crowded indoor setting with other people around.
Three framed photographs of diverse people are displayed in a row on a dark table, each with a clipboard in front of it, in an indoor setting.
A black bicycle with a basket mounted on the front, placed in an indoor space with a concrete floor. The background shows a mural or painting of a town or city with buildings and rooftops, and a person with curly hair wearing a face mask, depicting a
Cartoon illustration of a cityscape with animated characters, including two large characters at the top and several smaller characters at the bottom, set against a starry night sky with Mount Fuji in the background.
Two people, a man and a woman, standing close together and viewing artwork in a gallery. The gallery wall displays various colorful paintings, including portraits, landscapes, and traditional scenes.
Children sitting and smiling in front of a gallery of colorful, abstract paintings of faces.
An artist creates a painting on a canvas at an outdoor street festival with a crowd of smiling people watching and taking photos.
Three people standing in front of colorful artwork, smiling. An adult woman wearing a green dress, a young girl in a striped shirt, and a man in a paint-splattered shirt.

Next: Project 02